Lyft Healthcare Campaign
Improving outcomes with safe, reliable rides.
Lyft Healthcare offers out-patient rides to help patients get to and from their appointments on time and safe, but not many people know about it. Our campaign video drilled into the product strategy, highlighting key metrics that really resonate with the audience.
Along with the marquee video, these shorter social cutdowns focused on singular statistical stories.
Promoting Lyft Healthcare’s out-patient service raised awareness around the offering and increased the number of healthcare-focused rides following the campaign’s run.